Joanna Hall, Executive Director and Head of Product

Joanna Hall leads product strategy, design and development for SustainChain™, a public utility platform developed in partnership with the United Nations to help accelerate humanity’s progress on the Sustainable Development Goals by 2030.

Before joining the US Coalition on Sustainability, Joanna was Managing Director and Global Senior Vice President of Partnerships at Originate, a world-class designer of custom software products that solve complex problems with a focus on time-to-market, scalability, and business impact.

Prior to Originate, Joanna co-founded BrightLine, the first company to pioneer interactive television solutions for brands. Joanna is passionate about sustainability, tech for good and the power of positive thinking. She enjoys giving back as an advisor to the Cornell Tech Startup, Terra.do, and many tech start-ups for good. She is also on the board of Brixton, a branded manufacturer of apparel, headwear and accessories.

Joanna received her bachelors degree in advertising from the S.I. Newhouse School of Public Communications, Syracuse University.